Malo’o Racks is an innovative outdoor adventure gear brand dedicated to providing high-quality solutions that enhance and extend your outdoor experiences. Named after the Hawaiian word for “dry,” Malo’o specializes in products that ensure you and your gear stay dry and prepared for any adventure.
Challenges
Ineffective Flows
Malo’o Racks had a series of email flows that were not generating the expected revenue or engagement. The emails were not capturing the recipients’ attention, leading to low revenue per recipient.
Low Engagement on Campaigns
The existing email campaigns were not compelling enough to drive conversions. Despite having an extensive email list, the engagement was disappointingly low, affecting the overall revenue.
Solutions
Attractive and Conversion-Optimized Email Templates
The first step was redesigning the email templates to make them more visually appealing and aligned with the brand’s identity. The new templates were not just attractive and optimized for conversions, with clear calls-to-action and compelling copy.
Hyper-Segmentation of Audience
Email Crew implemented hyper-segmentation strategies to target different audience groups more effectively. The emails became more relevant and engaging by segmenting the audience based on their behavior, preferences, and past interactions.
Advanced Flows
Email Crew set up advanced email flows tailored to different stages of the customer journey. Each flow was designed to maximize engagement and conversions, from welcome emails to cart abandonment reminders.
Results
- Revenue from Flows increased by an astonishing 165.9% compared to the previous year.
- Campaign Conversion Rate went up by 20.1%, and the conversion rate went up by 10.3%.
- Contribution to Total Revenue in the first three months of working with Email Crew, emails were attributed to 52.44% of Malo’o Racks’ total revenue. This marked an 83% increase compared to the previous year.
Conclusion
The collaboration between Malo’o Racks and Email Crew was a resounding success. By addressing the challenges head-on and implementing targeted solutions, Malo’o Racks saw a dramatic improvement in its
email marketing metrics. The case is a testament to the power of well-executed email marketing strategies in driving revenue and engagement.
Our experience with Peter and the Email Crew has been nothing short of exceptional. From the moment we engaged with their team, they displayed an unmatched level of expertise in email marketing that has significantly boosted our brand’s online presence. They have a deep understanding of our target audience and have consistently delivered engaging and personalized email campaigns that have driven substantial growth in our subscriber base. Additionally, they recommend other services and applications that can further improve our productivity. Their attention to detail, commitment to delivering results, and transparent communication have made them an indispensable partner in our marketing efforts.
After cycling through several email agencies over the last few years, we are so happy we have found one for the long term. We highly recommend the Email Crew.
Phil Kelly
MALO’O and Lounge Wagon