Gnat and Bee is a herbal apothecary that creates hand-blended loose leaf teas and skincare products, all steeped in ritual and crafted with whole plants. Based on a homestead in Wooster, Ohio.
Challenges
Low Traffic
Gnat and Bee had a limited online presence, primarily due to the absence of paid advertising. This resulted in low website traffic, making generating sales and building a customer base difficult.
No Established Email Marketing System
The brand had no existing email marketing infrastructure. Everything, from list building to campaign execution, had to be set up from scratch, making the task even more daunting.
Solutions
Email Marketing System
The first step was to set up the basic email marketing infrastructure. This included setting up the email marketing platform, developing initial templates, and creating the core flows.
High-Converting Capture Form
Email Crew implemented a high-converting email capture form to begin building a high-quality email list.
Tailored Email Campaigns
Email Crew designed and deployed weekly campaigns that featured a mix of content and promotional offers. Templates mirrored the store’s design, and copy matched the brand’s tone and style.
Results
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Total Online Sales Revenue more than doubled without any increase in website traffic, proving the efficacy of the email marketing strategy.
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Revenue Attributed To Emails accounted for 52.24% of total sales, making it a significant revenue channel for the brand.
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Email Capture Conversion Rate was almost double the industry average, indicating the effectiveness of the capture forms and the overall strategy.
Conclusion
The partnership between Gnat and Bee and Email Crew has been a resounding success. Despite starting from scratch and facing challenges like low traffic, the email marketing strategies implemented by Email Crew have had a transformative impact on Gnat and Bee’s revenue and customer engagement. This case study is a compelling example of how a well-executed email marketing strategy can drive significant results, even in challenging circumstances.
Our small business has seen a huge increase in direct sales since we started working with Email Crew! The work they do for us is very considerate and accommodating of our brand, voice, and values. They are professional, incredibly timely, and organized in their email creation, editing, and clear communication with us. I appreciate and trust their team to help our business continue to grow and improve.
Natalie Friedrich
Gnat and Bee