NOHO HOME, founded by Jalene Kanani, is a brand specializing in coastal home decor deeply rooted in Hawaiian culture. The brand offers a wide range of products including duvet covers, comforters, pillowcases, and bathroom accessories, all designed to balance masculine and feminine energies as per native traditions.
Challenges
Low Revenue Attribution from Emails
NOHO HOME struggled with a low percentage of email revenue, accounting for only 9.77% of their total revenue.
Ineffective Welcome Flow
The welcome flow generated only $2.41 per recipient, indicating a need for optimization.
Cart Abandonment Flow
Issues The existing cart abandonment setup filtered out many valuable subscribers, leading to higher revenue per recipient but overall low revenue.
Underperforming Post-Purchase Flow
The post-purchase flow brought in only $0.47 per recipient, showing significant room for improvement.
Campaign Frequency and Revenue
Although engagement was excellent, the frequency of email campaigns was low, resulting in low revenue from these efforts.
Solutions
Redesign of Core Flows
We completely redesigned the welcome, cart abandonment, and post-purchase flows, optimizing each for better performance.
Targeted Campaigns
We increased the frequency of email campaigns, sending more frequently to laser-targeted audiences. Custom-designed email templates ensured that branding was on point and optimized for conversions.
Results
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Welcome Flow: Revenue per recipient increased to $6.51. Overall revenue from the welcome flow increased by 6.6 times.
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Cart Abandonment Flow: The new flow increased revenue by 2.5 times.
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Post-Purchase Flow: Revenue per recipient rose to $2.16. Overall revenue from the post-purchase flow increased by 5 times.
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Campaigns: Maintained great metrics with a 68.86% open rate and a 5.96% click rate. Increased send frequency and campaign revenue by 11.6 times.
Conclusion
The collaboration with NOHO HOME resulted in a dramatic improvement in email marketing metrics. The ROI on our service was 31, and the entire online store’s revenue increased by 63% in just two months. This case study demonstrates the power of targeted and well-executed email marketing strategies in driving significant revenue growth and engagement.
Email Crew has been a valuable email partner for NOHO HOME. The engagement and revenue performance of our email campaigns and flows has improved. Their team’s creative and production skills are excellent and very efficient. Communication and follow-ups are exactly right. Email Crew is a perfect turn-key Email solution, and I highly recommend using them.
George Roletter
Noho Home