Blog
Actionable insights, expert tips, and real results—read the latest on email marketing, smart retargeting, and cold outreach from the team at Email Crew.
Boost Email Opens with the Tactical Delay Method
Email success often depends on small details. Everyone tweaks subject lines, audience segments, and designs, but many overlook email timing—not just the day or hour, but the exact minute your email arrives. Here's a simple way to boost opens, engagement, and sales:...
Unsubscribes Can Be Good
Unsubscribes happen. But they're not always bad news. In fact, a healthy unsubscribe rate can improve your email performance. Here's what ecommerce store owners using Klaviyo need to know. What is the Unsubscribe Rate? The unsubscribe rate shows how many subscribers...
Send More or Send Less?
A Pragmatic Email-Frequency Playbook for E-commerce Brands You already know email drives profit—but too many blasts burn your list while too few leave money on the table. Use the checklist below to decide, today, whether to crank up volume, hold steady, or pump the...
6 Simple Ways to Boost Your Email Click Rates
First, Let’s Clear Something Up… Click rates are not the most important metric in email marketing. Yes, they matter. But clicks ≠ cash. Some brands with 0.5% click rates are printing money. Others with 2%+ click rates are struggling to convert. If your emails aren’t...
10 Questions Klaviyo Audit
After auditing dozens of Klaviyo accounts over the past year, one thing became clear: most brands repeat the same avoidable mistakes. To help you spot them, I turned those patterns into a 10-question self-audit. Answer each question with a simple yes or no. Tally your...