Email Crew Blog

Klaviyo flow strategy, campaign planning, and transactional email notes for ecommerce teams that want clearer email revenue.

Klaviyo Abandoned Cart Flows: How to Make Them Profitable in 2026

A practical, data-backed guide to building Klaviyo abandoned cart emails that convert. Timing, segmentation, copy, offers, and measurement, with benchmarks per stage.

Build an Ecommerce Email Campaign Calendar That Drives Revenue

How to plan a Klaviyo campaign calendar around audience, offer, timing, and revenue per recipient. Cadence rules, segmentation, deliverability, and a 30-day template.

Shopify Notification Emails: The Branded Post-Purchase Layer Most Stores Ignore

How to turn the 25 default Shopify transactional emails into a branded, on-message touchpoint that lifts repeat-purchase rate. Templates, design rules, and revenue math.