Email success often depends on small details. Everyone tweaks subject lines, audience segments, and designs, but many overlook email timing—not just the day or hour, but the exact minute your email arrives.
Here’s a simple way to boost opens, engagement, and sales:
What is the Tactical Delay Method?
Instead of sending emails precisely on the hour (e.g., 9:00 am, 12:00 pm, 3:00 pm), delay them by about 4 minutes:
- Typical send: 9:00 am
- Tactical Delay send: 9:04 am
This minor adjustment can greatly enhance your email’s visibility.
Why Does It Work?
Most businesses send emails exactly on the hour, causing inboxes to flood simultaneously. By delaying a few minutes, your email appears alone at the top, making it stand out.
Benefits of the Tactical Delay Method
- Increased visibility: Your email doesn’t get buried.
- Better open rates: Subscribers notice your email first.
- Higher engagement: More opens often lead to more clicks and sales.
How to Implement the Tactical Delay
- Identify your regular send times (like 9:00 am or 11:00 am).
- Add a four-minute delay using your email software (such as Klaviyo, MailChimp, or others).
- Test different delays (2, 4, or 6 minutes) to find what works best.
FAQs
Does this method work with all email platforms?
Yes, it works with all email services including Klaviyo, MailChimp, and others.
Is a four-minute delay mandatory?
No. Start with four minutes and test different intervals (1–6 minutes) to discover your ideal timing.