Unsubscribes happen. But they’re not always bad news. In fact, a healthy unsubscribe rate can improve your email performance. Here’s what ecommerce store owners using Klaviyo need to know. What is the Unsubscribe Rate? The unsubscribe rate shows how many...
A Pragmatic Email-Frequency Playbook for E-commerce Brands You already know email drives profit—but too many blasts burn your list while too few leave money on the table. Use the checklist below to decide, today, whether to crank up volume, hold steady, or pump the...
