First, Let’s Clear Something Up… Click rates are not the most important metric in email marketing. Yes, they matter. But clicks ≠ cash. Some brands with 0.5% click rates are printing money. Others with 2%+ click rates are struggling to convert. If your emails aren’t...
After auditing dozens of Klaviyo accounts over the past year, one thing became clear: most brands repeat the same avoidable mistakes. To help you spot them, I turned those patterns into a 10-question self-audit. Answer each question with a simple yes or no. Tally your...
