Email success often depends on small details. Everyone tweaks subject lines, audience segments, and designs, but many overlook email timing—not just the day or hour, but the exact minute your email arrives. Here’s a simple way to boost opens, engagement, and...
First, Let’s Clear Something Up… Click rates are not the most important metric in email marketing. Yes, they matter. But clicks ≠ cash. Some brands with 0.5% click rates are printing money. Others with 2%+ click rates are struggling to convert. If your emails aren’t...
After auditing dozens of Klaviyo accounts over the past year, one thing became clear: most brands repeat the same avoidable mistakes. To help you spot them, I turned those patterns into a 10-question self-audit. Answer each question with a simple yes or no. Tally your...
