After auditing dozens of Klaviyo accounts over the past year, one thing became clear: most brands repeat the same avoidable mistakes.
To help you spot them, I turned those patterns into a 10-question self-audit.
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Answer each question with a simple yes or no.
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Tally your score out of 10.
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Be honest. This is just for you, so it only works if you’re real with yourself.
Pro tip: Before you start, open your Klaviyo account and check your emails and pop-ups on your phone. This takes five minutes and can make a serious impact.
The 10-Question Klaviyo Audit
- Have you A/B tested both the content and subject lines of your welcome and abandoned-checkout emails in the last six months?
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Are you sending campaigns at the frequency you promised? (If you told subscribers you’d email three times per week, are you sticking to it?)
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Could an eight-year-old understand your last three campaigns in under ten seconds? (Simple messaging performs better.)
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Are your high-intent email clicks going to the best possible conversion page? (Hint: it’s rarely the homepage.)
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Do you understand how your 20%, 40%, 60%, 80%, and 100% most-engaged subscribers behave, and are you adjusting content or offers accordingly?
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Have you removed unengaged subscribers in the last 12 months? (Dead weight hurts deliverability.)
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Do you know your Klaviyo attribution settings, such as two-day click vs five-day view, and how they affect reporting accuracy?
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Is your pop-up getting at least a 5 % opt-in rate without a discount, or 10 % with one? (If not, revise the offer or design.)
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Does your pop-up use an on-brand image and look good on mobile? (Test it on your phone.)
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Is your email design easy to read on mobile? (Check font size, CTA buttons, and image scaling.)
Scoring
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8–10 “Yes” answers: You’re in great shape. Keep optimizing.
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5–7 “Yes” answers: You’re doing well, but there’s room to grow.
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0–4 “Yes” answers: Time to fix the foundation. Start with the basics.
This quick audit isn’t meant to overwhelm; it gives clarity. When you know where the holes are, you can patch them fast and get back to growing.
Need help with any of these areas? I’ve seen it all—just ask.