Threyda is a unique brand that blends creativity and excellence in its high-quality apparel and fine art collections. Emphasizing artistic expression and superior craftsmanship, Threyda offers a diverse range of products including t-shirts, joggers, shorts, and artwork.
Challenge
Optimizing Well-Performing Email Flows
While Threyda’s email account showed impressive engagement and revenue metrics at first glance, the task was to delve deeper and uncover optimization opportunities within their existing flows, specifically the welcome and checkout abandonment flows.
Solutions
In-Depth Flow Analysis
We performed a detailed review of the existing flow setup, identifying key areas for improvement in the welcome and checkout abandonment flows.
Custom-Designed Flows
We designed a new email capture pop-up and custom-designed emails for the flows. Utilizing the Rapid Flow setup for the welcome and checkout abandonment flows ensured a seamless integration without interfering with the client’s existing welcome and abandoned cart flows.
A/B Testing for Post-Purchase Flow
For the post-purchase flow, we conducted an A/B test using the client’s previous setup as the control, allowing us to measure the impact of our new design.
Results
-
Welcome Flow: Generated $8,480 in additional revenue within the initial four weeks.
-
Checkout Abandonment Flow: Generated almost $10,793 in additional revenue within the same period.
-
Post-Purchase Flow A/B Test: The new post-purchase flow generated 3 times more revenue than the existing (very elaborate) flow.
Conclusion
The optimization of Threyda’s email flows resulted in a substantial increase in revenue. The email flow revenue doubled, and the client’s ROI from these improvements was 16X. This case study underscores the value of revisiting and optimizing even well-performing email marketing strategies to uncover hidden opportunities for growth and revenue enhancement.