TWELVElittle is dedicated to offering fashionable and functional everyday bags for the modern family. By blending creativity, quality, and innovation, TWELVElittle aims to simplify parenthood with stylish and practical solutions.
Challenges
Dropping Revenue
Twelve Little saw a 29.5% decrease in revenue from email campaigns and a 22.9% decrease from email flows over the previous three months. This was a concerning trend that needed immediate attention.
Declining Campaign Open Rate
The open rate for email campaigns had decreased by 7.8%, indicating the recipients’ lack of engagement and interest.
Decreasing AOV
The average order value (AOV) had also declined by 5.2%, affecting the overall store’s profitability.
Solutions
Revamping Email Content
The content of the emails was thoroughly revamped to make it more engaging and relevant to the audience. This included new copy, visuals, and calls to action.
Advanced Segmentation
Email Crew applied advanced segmentation techniques to ensure that the right message reached the right audience at the right time, increasing the likelihood of conversions.
A/B Testing
A/B tests were conducted on various elements like subject lines, email body content, and calls-to-action to optimize performance. The insights gained were used to refine the email campaigns further.
Results
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Revenue from Emails: Increased by 21% in the first month of implementing the new strategies.
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Campaign Open Rate: Saw a dramatic increase, up by 68.4%.
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Average Order Value: Improved significantly, with a 49.6% increase.
Conclusion
The collaboration between TWELVElittle and Email Crew successfully reversed the declining trends in email marketing metrics. By focusing on content quality, audience segmentation, and continuous optimization, the brand achieved remarkable improvements in revenue, open rates, and AOV. This case study exemplifies how a well-executed email marketing strategy can not only arrest declining performance but also drive substantial growth.
Email Crew has been such a helpful team to our small business. They have a lot of knowledge and experience with newsletters and subscription marketing and can give us immediate useful insight.
They are understanding of our needs and very responsive to our questions and requests–which is crucial when running a small business!
Julia Min
Twelve Little